/OHTO to launch new marketing campaign

OHTO to launch new marketing campaign

The Ontario’s Highlands Tourism Organization (OHTO) is inviting tourism stakeholders across the region to participate in the first reveal of the Come Wander brand and to provide valuable input at stakeholder sessions being held at various locations throughout Ontario’s Highlands on April 19 and 20.

OHTO has successfully tested an experiential marketing approach over the past year most recently with the #WinterWander campaign.  This campaign had an impact on OHTO’s visitor engagement with Instagram and Facebook followers seeing an increase of more than 4000 traction on digital media with over 4 million earned impressions and more than 12000 ‘click-throughs’ to operator websites far surpassing goals outlined prior to the campaign.

OHTO is now excited to capitalize on this momentum and fully embrace experiential marketing with a comprehensive brand strategy for Come Wander.

Attendees at the stakeholder sessions will partake in the reveal of the Come Wander Brand as well as lend their expertise with in-depth input sessions to ensure the innovative approach to marketing the region reflects the authentic character of the communities and incredible experiences available across Ontario’s Highlands.

“Our goal is for attendees to walk away from the sessions excited by the possibilities Come Wander can have with their businesses and communities” says Julie Mulligan marketing manager for OHTO. “Together we can activate a strategy that will unite our industry stay ahead of the curve with our best consumers and build momentum for becoming the most talked about region in Ontario.”

There will be two sessions held on Tuesday April 19 and two held on Wednesday April 20. Tuesday’s sessions will take place in the morning from 9a.m.-11a.m. at Tay River Reflections in Perth and in the afternoon from 2p.m.-4p.m. at the Hastings Arts Centre in Madoc. Wednesday’s sessions will be held in the morning from 9a.m.-11a.m. at Pinestone Resort & Conference Centre in Haliburton and in the afternoon from 2p.m.-4p.m. at Spectacle Lake Lodge in South Algonquin.

Stakeholders seeking additional information or looking to indicate plans to join the sessions are encouraged to visit www.ohto.ca or to contact Julie Mulligan at julie.mulligan@ohto.ca or 1-855-629-6486.