The following are brief reports of items discussed during a Jan. 11 meeting of the Haliburton County tourism committee.
The county tourism department continues to conduct an online survey of visitors to the Haliburton Highlands.
Some 200 of the surveys were filled out between August and December assessing the demography of visitors to the area the route through which they enter the county where they stay etc.
Seventy per cent of respondents to the survey were aged 45 or older approximately 16 per cent were aged 35 to 44 and about 11 per cent aged 25 to 34.
Thirty-nine per cent of respondents identified themselves as being at the family stage of life 25 per cent as empty-nesters and 22 per cent as couples with no kids.
It’s this latter demographic – younger couples with no kids or young kids – where the county focuses much of its marketing attention trying to increase its market share.
Nearly 37 per cent of respondents had household incomes of $100000 or more and more than 72 per cent stay in the area for five days or more during their visits.